Our Courses

Courses Overview

The objective is to help American companies begin an export & import initiative and gain new skills and innovation in expanding their international sales. Courses are designed in 3 series to provide new or experienced exporters with the tools they need to effectively organize their export operations.

World trade organization institute Inc. is a non-profit organization formed to provide high quality, predictable and affordable export education and training to American companies. World trade organization institute Inc. works closely with the U.S. Department of Commerce and the National District Export Council, Inc. to deliver educational and training programs through 60 District Export Councils in all 50 states. World trade organization institute programs are offered exclusively by District Export Councils and have the full backing of the U.S. Commercial Service.


We focus on the following areas:

  • Best practice processes and methodologies for international trade.
  • Information, training and education.
  • Professional development.
  • Technology for export & import compliance & regulation.
  • Managing information in different industry sectors.
  • Maintaining a customer focus through information.

The objectives of WTOI include:

  • The sharing of local and international experiences and best practices.
  • To promote networking and business opportunity development.
  • To encourage the study of international trade and export development.
  • To support the development of a professional community.
  • To assist self-development.
  • To provide a forum for education, knowledge of new skills.
  • To promote best practices and their application in export development.

WTOI Curriculum

The objective is to help American companies begin an export & import initiative and gain new skills and innovation in expanding their international sales. Courses are designed in 3 series to provide new or experienced exporters with the tools they need to effectively organize their export operations.

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The 100 Introductory Series is designed for all levels of personnel at primarily new-to-export companies seeking skills to identify and communicate with buyers, banks, logistics intermediaries, and others in developing the basis for an export transaction. Topics covered include:

  • Organizing for Export & import Procedures.
  • Export Regulations Overview.
  • Considerations for Managing International Sales Orders.
  • International Logistics.
  • Building an Overseas Infrastructure.
  • Growing Your International Business.
  • Assessing Risk & Opportunity.

The 200 Intermediate Series is designed for managers at exporting companies who are responsible for developing and fine-tuning operations to increase a firm's export volume. Topics in this series include such areas as:

  • Promoting Products in Target Markets.
  • Market Penetration Considerations: Evaluating Candidates for Representation and Distribution Agreements.
  • Evaluating Candidates for Branding, Pricing, Developing Overseas Representatives, Website Integration.
  • Free Trade Agreements; Tariff and Non-Tariff Barriers.
  • U.S. and International Agencies Supporting Trade - How They Work.
  • Export Documentation and Effective Management of Export Transactions.
  • Export The Pro Forma Invoice; Terms of Sale; Discrepancies in Letters of Credit.
  • Export Credit Insurance; Introduction to Export Compliance.
  • Market Research & Identifying Trade Contacts.
  • Customer Service and Quality Assurance.
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The 300 Advanced Series is designed for executives responsible for developing and adjusting the strategic direction of an exporting firm. Topics in this series include such areas as:

  • Product Adaptation to Individual Markets Standards.
  • Product Adaptation to Engineering and Redesign; Packaging, Labeling, Warranties and After-Sales.
  • Patents, Trademarks, and Intellectual Property Protection.
  • U.S. & Host Country Tax Issues.
  • International Bid and Performance Bonds.
  • Creative Financing.
  • Joint Ventures & Licensing.
  • Establishing an Overseas Presence.
  • Effective Compliance with the U.S. Export Administration Regulations.
  • International Legal Considerations - Contracts; Disputes; and Pitfalls.
  • Innovation and Leadership in Growing International Business.
  • International Standards - CE Mark, ISO, CCC Mark, etc.